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03-28-2017, 03:59 PM
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Lets Examine The Effects of Social Commerce Inside of Latin
Culture Lets Examine The Effects of Social Commerce Inside of Latin Culture
21 , 2013 | Author: Blade Hill | Posted in Business
Social commerce is a subset of electronic commerce that entails utilizing
social media, on-line media that supports social interaction, and user
contributions to assist in the online buying and promoting of goods and
services. Much more succinctly, social commerce will be the use of social
network(s) in the context of e-commerce transactions.

The term social commerce was introduced by Yahoo! in November 2005 to
describe a set of online collaborative shopping tools such as shared pick lists,
user ratings and other user-generated content-sharing of online product
information and advice.The concept of social commerce was developed by David
Beisel to denote user-generated advertorial content on e-commerce sites, and by
Steve Rubel to include collaborative e-commerce tools that enable shoppers “to
get advice from trusted individuals, find goods and services and then purchase
them”. The social networks that spread this advice have been found to increase
the customer’s trust in one retailer over another.

Today, the area of social commerce has been expanded to include the range of
social media tools and content used in the context of e-commerce, especially in
the fashion industry. Examples of social commerce include customer ratings and
reviews, user recommendations and referrals, social shopping tools (sharing the
act of shopping online), forums and communities, social media optimization,
social applications and social advertising. Technologies such as Augmented
Reality have also been used with social commerce, allowing shoppers to visualize
apparel items on themselves and solicit feedback through social media tools.
Some academics have sought to distinguish “social commerce” from “social
shopping”, referring to social commerce as collaborative networks of online
vendors, and social shopping as collaborative activity of online shoppers.

1 from the fastest expanding culutures for Social Commerce is in the Latin
and Hispanic culture. More than the previous 30
years , the Hispanic population has exhibited tremendous development in
the United states. Hispanics comprise about 11% from the U.S. population,
including 3.6 million residing in the Commonwealth of Puerto Rico. Approximately
31 million people are identified as Hispanics. The U.S. Hispanic population is
projected to become the largest minority group from the year 2006. 70 % from the
Hispanic population is concentrated in 4 states – California, Texas, New York,
and Florida. Mexican will be the largest ethnic subdivision of Hispanics in the
United states.

The main cause for such a powerful growth in commerce in latin cultures is
because of their loved ones values. Traditionally, the Hispanic family is really
a close-knit group and the most significant social unit. The phrase familia
generally goes beyond the nuclear loved ones. The Hispanic “family unit”
consists of not just parents and kids but additionally extended family. In many
Hispanic households, the father is the head from the loved ones, and also the
mother is accountable for the home. Individuals within a family possess a moral
responsibility to aid fellow members of the loved ones experiencing financial
problems, unemployment, poor health conditions, as well as other life issues.

Family ties are very powerful: when somebody travels to another community to
study or for a short go to (e.g., vacation, company, medical factors), staying
with relatives or even with friends of relatives is really a typical practice.
Families often collect with each other to celebrate holidays, birthdays,
baptisms , initial communions, graduations, and weddings.
Hispanic households instill in their kids the significance of honor, good
manners, and respect for authority and the elderly. Preserving spanish language
within the loved ones is a typical practice in most Hispanic homes.

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