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Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory pdf
07-12-2018, 01:10 PM
Post: #1
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Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory pdf
Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory by Hunt, Shelby D.

- ISBN-13: 9780765623638
- Publisher: M.E. Sharpe
- Total downloads: 1
- Price: Free
9780765623638 pdf

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- File formats:
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One of the true classics in Marketing is now thoroughly revised and updated. 034;Marketing Theory034; is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline039;s multiple stakeholders. He articulates a philosophy of science-based 039;tool kit039; for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt039;s 034;Controversy in Marketing Theory034; that analyze the 039;philosophy debates039; within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Hunt, Shelby D

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